The Sun-Herald

Overview

Our Sunday flagship focuses on readers who cherish Sundays as their time to relax with the paper, and who expect it to contain news they can trust, sharp analysis, compelling columnists and bright, intelligent sections – from entertainment to lifestyle and sport.

The Sun-Herald incorporates the striking visual approach of a news magazine, whilst losing none of the energy and pace of a traditional newspaper. It reflects the changing lifestyles of busy Australians, who spend more time reading the printed newspaper on Sunday than any other day.

This is their time to catch up with the news, to explore the big issues, to linger on an in-depth investigation, to be surprised by the stories behind the stories and the people behind the headlines. Critically, it is their day of relaxation, their time to be entertained, to plan their week, and to dream and indulge themselves a little.

Audience

The Sun-Herald’s readership is largely made up of affluent and educated readers. Our resonance with this demographic is one of our key points of difference with our main competitor.

Readers of The Sun-Herald love to experience all that life has to offer. They have income to support their active lifestyles, and often look to The Sun-Herald for ideas and inspiration on the best ways to enjoy their leisure time.

Readership & Circulation:

The Sun-Herald
Readership* 851, 000
Circulation# 325, 301
Source: *Emma™, conducted by Ipsos MediaCT, people 14+ for the 12 months ending Dec 2013. #Audit Bureau of Circulations, ave total paid masthead sales (print/digital), Dec 2013.

Reader Profile:

  • Our loyal and dedicated audience read The Sun-Herald on average for 45 minutes.^
  • Our readers are 25% more likely to have a degree.*
  • 133, 000 readers of The Sun-Herald earn over $80, 000 per annum and are 34% more likely to do so compared to the average NSW/ACT population.*
  • 254, 000 or 30% of The Sun-Herald readers fall within the social grade A quintile. This makes our readers 59% more likely compared to The Sunday Telegraph.*

Sections

The Sun-Herald has a broad range of news, opinion, information and entertainment stories, with editorial focuses in Extra, Sport, Unwind, Travel and Sunday Life. Readers can consequently shape the paper to suit their interests by choosing which sections they want to consume – a major benefit for advertisers, who can accurately target our affluent and intelligent audience for their particular products and tastes.

SportsDay

Source: adcentre.com.au

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