Top Online Marketing Books for 2012

Mobile Marketing BookThe New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape online marketing efforts in 2012 and beyond. To help you get a jump start, I have compiled a list of books coming out in 2012 that cover a range of online marketing topics including: mobile, social media, content and search engine marketing. Enjoy.

[Note from Lee: We didn't include second editions, re-releases in paperback or books that didn't have cover images uploaded yet.]

Mobile, Local, Location Based Marketing

(Wiley) by Jeff Hasen

Jeff Hasen, CMO of mobile marketing forerunner Hipcricket, provides timely mobile strategies and tactics leveraging his experience from more than 130, 000 past campaigns.Location Based Marketing Book on, budgeting, and measurement should prove to be indispensable in 2012.

(Wiley) by Jeanne Hopkins and Jamie Turner

Go Mobile offers a step by step guide for mobile marketing in 2012. It includes practical campaign instructions in order to develop a mobile website, deploy SMS for business, utilize QR codes, leverage mobile apps and more. One can also benefit from strategic instructions to use location based marketing in order to build your customers base and how to integrate social media into mobile campaigns.

Social Media Analytics BookSearch & Social Media Marketing

(Que) by Sally Falkow

Upcoming in June of 2012, Social Media Intelligence illustrates how to use the leading social media analytics tools in order to gauge the effectiveness of social media marketing and make strategic decisions. Sally Falkow will guide you in moving from reactive brand monitoring to proactive information gathering in order to take advantage of business opportunities. This is a great read for those looking to progress from just doing social media to using it as an effective piece of their marketing strategy.

(Que) by Chris Brogan

The much buzzed about Google+ seems likely to have a big impact on search in 2012. Author, Chris Brogan, discusses how businesses should be taking advantage of the newest social network and defines those strategies and tactics to use for business.

Google+ for Business - Social Media Marketing Book Content is Currency - Content Marketing Book 2012 B2B Social Media B2B Digital Marketing

Source: www.toprankblog.com

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These are hard times for booksellers.

Ebooks and tablet devices have deeply cut into the market, and even companies like Barnes and Noble would be hard pressed to continue without robust online sales, including the e-books marketing.
I love books as much as anyone and when I go into a bookstore, I feel as if I am in a cathedral.
But I can understand why investors are loath to put their money into this.
Most wealthy athletes and entertainers ARE quite generous in their philanthropy, but they also have to make choices as to the value of one investment versus another.
The demise of Marcus -- unfortunate as it is -- will not prevent people from reading and learning.

E-books

If an e-book is well-written or it is ghost written for someone who has social proof of success in an online environment, it will sell. And not just for $2 or $3, but for $19, $29, up to $97 or more depending on the length and any bonus materials.
I do agree that you should not focus on selling e-books as a primary source of income - that is why I suggested they be used for back-end sales or for viral marketing purposes. Give away an e-book for free distribution and you could generate hundreds or thousands of qualified leads for your site.

How is a christian book different from

In terms of marketing or writing or selling... I don't see how it would make any difference. Maybe you need to go look for general books on writing. Even then, I don't know if you're looking for help with grammar, or novel structure, or selling magazine articles, or getting paid for writing online content...
If you mean, how can you put christian material into a book, then I think you just need to hit a good library and do some research. Read a whole variety of opinions, from believers to non-believers to former believers. Also ask yourself what your purpose is--why are you writing about christianity? To defend it? To explain it? To criticize it? Who do you think the readers will be, and what kinds of information would they find interesting or persuasive? Just like any other...

Publish your book

Go to PublishAmerica.com for starters. They pay a small royalty. The books are soft cover, nicely produced and offer some marketing support. Not much, but their online bookstore is very good. Also their books are sold at Amazon.com, Target.com, etc.
Hope this helps.
Dean J. Forchette
Author: The Chimera Virus (Book one of The Chimera Trilogy)

Rakuten to Buy Voice-Call App Maker Viber  — Wall Street Journal
Among its major investments in the last four years are a stake in U.S. online scrapbooking-site Pinterestand the acquisition of Canadian e-book firm Kobo for $315 million in 2012. Since 2012, Mr.

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